August and the GLASS Media Lab team produced a two minute “brand film” and two 30 second "return" spots for the Karma, the stunningly designed eco hybrid luxury sports car from recently revived Karma Automotive.

Beyond promoting the Karma, the leading film industry software developer Avid saw the footage we were shooting of the car night driving scenes, and joined us in the effort by supporting the production in order to use the footage and final spot to promote their industry-leading video and audio editing software.

Our Karma spot was featured in promoting the new version releases of Avid’s Media Composer and Pro Tools, as well as at the industry mega-show NAB. Here’s an example (link), more at Avid’s website.

This spot was a particularly fun project both because we could document it more thoroughly (and more publicly) than usual, and share the process. And it was great to work on because our team was responsible for a wide range of aspects of the production including writing, directing, cinematography, post-production, sound & music, and color grading.

Thanks to Robert Buchanan at HDProFilms for making thet BTS piece.