I have worked for many years with the owners and chief executives of CAO Cosmetics, Alee and Peggy and the Paul Mitchell Training Program -- beginning prior to the launch of their product line.
They recently needed new images to promote the color components of the makeup line. We did a full day shoot with three models -- it was a lot of fun and we captured a tons of great images. It was the kind of job where the editing process was tough because there were so many we didn't want to let go. Hopefully the final images will be public soon.
The lighting was a classic beauty setup, with a slight twist: Overhead butterfly key light, with a big full bounce reflector under the chin. But instead of a beauty dish I used a 27" Elinchrome Rotalux Deep softbox reflector that I've been loving for portraits.
A deep, silver-lined softbox reflector gives a bit more of a parabolic effect, along the lines of the remarkable Bronclor Para that I use for many fashion shoots. But this Elinchrome softbox is much smaller and well suited for headshots -- be they portrait or beauty. The deep Rotalux also has a partially transparent center disk like a beauty dish to diffuse the hotpot. Lots of control here (I just wish a grid was available for it).